4ps of Marketing

Political merchandising in India By Prof. Gurinder Singh Ahluwalia GJIMT, Mohali. Abstract Political Marketing has already be vex a subject of serious topic and query in the US and the West but not quite so in India in particular. Political parties pick out to rely on the experts from within the party to design its ride strategy though advertising is outsourced to the professional advertisers. Indias oldest governmental party Indian National Congress used the service of commercial advertising agency way back in 1989 and since then most parties have been exploitation marketing tools and imaginations for achieving achievement in the elections. This paper is a desk research to understand the concept of Political Marketing from an Indian perspective and an effort to kindle research in India in this study. Introduction Political marketing as a subject of research & study has been receiving considerable forethought in the US, Europe New Zealand and Australia. There has been few research papers on this new discipline based on the study of South East Asian democracies also.

But it has not yet caught the attention of scholars from India, a country that prides itself being the largest body politic on the globe. Although Political parties and candidates in India have long been using concepts and tools of commercial marketing to win over the confidence and adulation of Indian electorate but no structured study has come out on how the governmental marketing has thus off the beaten track(predicate) been evolved here. This paper is an attempt to explain the position of this new field of study as a separate subject and take a crap its appreciation from the perspective of India. Politics is normally associated with ideas and ideologies. A political party has a need to communicate with the target audience about the relevance and importance of its policy that may purportedly fulfill the aspirations of the citizens while the party... If you want to get a full moon essay, order it on our website: Orderessay

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