Eu Airline Industry

Question group 5: 1. Do Sony Ericsson, the star- impostors and the WTA management prevail the same interest in profiling the players and comment on how far you think this is to go. (celebrity twitter favorable contract -….). How grand is the athlete as endorser of tennis and thereby the products? The say on question depends on how we look at this problem. From cardinal point of view we buttocks admit that there is a common interest in profiling the players increase in popularity of tennis all over the world. Growing in vaunt gives Sony Ericsson as a main sponsor more customers and smirch recognition, for star-players it means world-wide fame, for WTA attraction of attention from young athlete, spectators, sponsors, reputation of the premier woman sport. Also, when we speak about the same interest the call point is maximizing of profits (for Sony Ericsson optimizing ROI, for WTA investments and development of association, for players sponsorship income). Profiling the players impart befuddle more and more sense for sponsors, players themselves and WTA, because players argon organic endorsers in tennis. For sponsors players became the way of discoloration advertising.

Personal features and image of the player assiciats directly with the product andin that case the behavior of the player make an influence on their sponsor and their products. The negative side is that sponsors cant control players behavior. Also we should inderstend that player can be a real endorser of tennis if she not hardly get money from personal sponsorships and create her own brand off-court but if its supported with tour scores and sports achievements (Maria Sharapova VS. Anna Kurnikova). 2. How should Sony Ericsson afford the off-court audience and not to forget off-court customers? And comment on social medias on this matter. One characteristic feature of woman tennis is that it combines athleticism with glamour. Most of fans are young, ambitious and wealthy women, who are more... If you want to get a full essay, order it on our website: Orderessay

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