INTRODUCTION:-
In October 2011, Nokia announced the constitute of its Lumia 800 mobile phone. The Lumia 800 was Nokias first mobile phone to be released with theWindows yell mobile Operating System (OS) of Microsoft Corporation (Microsoft). Nokia and Microsoft had entered into a federation in February 2011 whereby the Windows Phone would become the autochthonic operating strategy for Nokias high-end smartphones. Nokias partnership with Microsoft was intended to help it face up to the punishing competition in the smartphone segment from the newer entrants into the food market. Nokia was a pioneer in the smartphone business and held the majority share in the smartphone market bowl 2007. But it started to face heavy competition from other players exchangeable Apple Inc.1(Apple) and Google Inc.2 (Google) which entered the high-end smartphone market aft(prenominal) 2007. The new mobile OSs of these companies the likes of Android3 and iOS4 captured a large share of the high-end smartphone market. Nokia started to quickly lose market share. With much of the hardware remaining the same, the OS used in the mobile phones and the number of applications available for a mobile OS were the most important factors which differentiated one smartphone manufacturer from the other.
To tick that there was more of a focus on software, Nokias add-in exchanged its CEO Olli-Pekka Kallasvuo with Stephen Elop (Elop) in the year 2010. Elop had been the president of Microsofts business member before being appointed as Nokias CEO. Soon after taking over as CEO, he wrote a memo to Nokias employees underlining the need for drastic changes in the company.
Elop took the important decision to replace Nokias Symbian OS with Microfsofts new Windows Phone OS as the primary OS for Nokias high-end smartphones. As per the deal reached, Nokia would pay royalties to Microsoft for using its OS in its smartphones. Microsoft paid Nokia US$1 billion for growth and promoting...If you want to get a full essay, order it on our website: Orderessay
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