1.) One of the main patent on the Gore-Tex fabric expired, the alliance lost all rights to its invention, and it opened the entry for other companies to offer comparative products at a put down price. Many companies make waterproof membranes now, and some have innovative past Gore-Tex in terms of durability and function. Gore no longer has the ability to protect the make-up of the Fore-Tex brand so competitors have flooded their once sole(a) market with generic wine versions. To maintain the advantage of having a superior product, companies can overly ensure their packaging and labeling is kept to strict standards that identify them in an unmistakable fashion. Gore-Tex labels all products that carry its brand name with exclusive hangtags so there is no doubt they are Gore-Tex chump waterproof membrane. Most boots with Gore-Text have highly visible labels secure in. Firms with expired patents can develop new ones, and diversify trading operations to support their existing products and markets. Gore did this by establishing of venture partnerships in Japan, opening European divisions, and developing next generation materials in medicine and science. They have also divided their products into four unlike divisions: Medical, Fabrics, Electronic, and Industrial.
2.
) -Electronic products: special cables and cable assemblies for the aviation, aerospace, automation, telecommunication, medical, and IT industries
-Medical products: vascular grafts, implants, patches, and dental implants
-Fabrics: laminates, and waterproof, branded, high-performance fabrics for sportswear, leisurewear, work, and cautionary wear.
-Footwear and footwear accessories
-Industrial products: filter media and gaskets in environmental, membrane filtration salant and fiber technologies.
3.) Companies oft make the mistake of marketing a technology for which there is not enough consumer demand. Technological myopia occurs when a company is blinded by the wizardry of a new...If you want to uprise a full essay, order it on our website: Orderessay
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