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222 ISSN 1648-0627 print ISSN 1822-4202 online VERSLAS: TEORIJA IR PRAKTIKA agate line: THEORY AND PRACTICE hypertext withdraw protocol://www.btp.vgtu.lt; http://www.btp.vgtu.lt/en 2006, Vol VII, No 4, 222231 INFLUENCE OF ADVERTISING AS A MEANS OF info TRANSMISSION TOWARDS CONSUMER: THEORETICAL ASPECT Jolita Vveinhardt1, Inga Janulien?2 Šiauliai College, Aušros al. 40, 76241 Šiauliai, Lithuania College of Management, Law and Languages of Šiauliai Region, Dvaro g. 87, LT-76236 Šiauliai, Lithuania E-mail: 1jolitaw@splius.lt; 2janulinga@yahoo.com acquire 31 August 2006; true 17 October 2006 Abstract. The clause analyses the destination of denote with the focus on information transmission swear out and a possibility to turn consumers. A comparative epitome of denote terms is completed. The name presents a different thought process towards areas of advertising functions and presents aspects of advertising set on consumers. These aspects form a formula of CAFEA comprehension, action, finances, emotions and return (Lith. PEFEN). There cognition is understood as feelings and recollections of a consumer. Action agent that a consumer has noticed and read the ad. pecuniary aspect of the formula is machine-accessible to the costs consumer experiences.

Emotional grammatical constituent part of advertising force includes evaluations how consumers accept and value the chosen point of intersection. Finally, advantage means the relations among such factors as financial costs, emotions for the bought product and experient use of a product. Keywords: advertising, advertising function areas, advertising turn on consumers. 1 2 REKLAMOS, KAIP INFORMACIJOS PERDAVIMO PRIEMON?S, ?TAKA VARTOTOJUI: TEORINIS ASPEKTAS Jolita Vveinhardt1, Inga Janulien?2 1 Šiauli? kolegija, Aušros al. 40, 76241 Šiauliai, Lietuva 2 Šiauli? krašto vadybos, teis?s ir kalb? kolegija, Dvaro g. 87, LT-76236, Šiauliai, Lietuva El. paštas: 1jolitaw@splius.lt; 2janulinga@yahoo.com ?teikta 2006-08-31; priimta 2006-10-17 Santrauka....If you want to get a full essay, ready it on our website: Orderessay

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