Dell Case Update

dell Case Update One of the case issues for Dell was the fortune to expand their business geographically. Since this case was written in 2003, Dell has entered the fast growing Asia market and they ar trying to exonerate market share. Dell entered the Asia market with the same business dodge that made them so successful in the United States, sell made to order PCs over the internet, a direct-sales strategy. The Dell name is not sacred or a household name in Asia like it is in the U.S. They are just another name in the computer industry, so they dont scram the brand name recognition advantage. There are also major adversarys in the Asian market; Lenovo is the leader with a 20.4% of the market share succession Dell has only a 7.8% share. (Business Week, Nov. 7, 2005 i3958 p46) another(prenominal) huge competitor is Hewlett-Packard, which has a 12.3 share of the market. What Dell didnt take in account is that the Asia market is different from that of the U.S. There are some Asian people that have or use book of facts cards, so that makes it difficult for them to purchase a Dell PC on-line. Also, the internet is not as popular in Asia as it is in the U.S., most Asians rely on cell phones to convey and get information.

Dells direct-sales strategy isnt running(a) well in the Asian market; the main close is that Asian guests tend to want to see the product in the lead they purchase it. If they are going to invest in a PC, they want to see the merchandise, especially when they are not familiar with the product or company. Dell could dominate in Asia if it adapts to the culture. Another one of the case issues for Dell was their limited lack of customer service for their fast growing business. When the business first started they seemed to have everything under control, providing great customer service was one of their trace elements since product customization was their business strategy. In addition, how their products were getting marketed was by backchat of... If you want to get a full essay, order it on our website: Orderessay

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