Geely's Automotive Holdings, Ltd: Targeting Us Market

QUESTION 1: Undertake a SWOT synopsis of the organization in the case. Strengths - An effective exist control system - rigid governingal support that could be leveraged for overseas expansion. - Innovative - Established explore and development - Establish manufacturing bases in different location - Established broad dispersion network in different locations - Creating intangible through employees Weaknesses - inadequacy of brand effect - Lack of advanced(a) designs - The strategy of low cost strategys remuneration magin is very thin in the long run low - Quality will not be satisfactory to compete with other gondola car makers - Problems meeting U.S. emission compulsion for environment protection agency - Geelys lack of good distribution channels in US Opportunities: - chinawares automotive manufacture profit growth was driven by increases in penury for cars in both the domestic and overseas merchandise which helped China to overtake Germany and become the worlds third largest car maker after Japan and US. - Trend to increase the profit as an overall by tar going the sporty segment and midlevel portions of the market with models.

- Expanding market by open to overseas opportunities - Geely ventured into the middle to senior high school end market in 2004 Threat: - Partnering with a outside firm was a losing proposition in the long run because Chinese partners had little bargaining power over their larger, to a greater extent established foreign partners - The alliances often did not bring just about the advanced technology that was promised by the foreign partner - Lack of innovative design and pirating of designs (infringing others intellectuall property rights - Perception of poor quality of china products - Perception of low price equals low quality - Economic crisis, government initiative and shortage of oil leads to obstacles for Geely to embark into U.S -... If you want to get a full essay, order it on our website: Orderessay

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