Management Paper

Raising the Bar Cingular, one of the nations largest wireless auditory sensation providers recently announced its forty-one billion dollar acquire of AT&T wireless. The deal took place on October 26, 2004. The melt of these two major(ip) corporations opened the doors for change. AT&T encountered nigh difficulties within the past year that brought up the question to trade in the follow. AT&T struggled to add new subscribers because of a bug in their new software system. The system was designed to meliorate customer service but instead it caused more problems for the familiarity as well as its customers. The participation also face up problems losing more customers than they were gaining due to new federal rules and regulations that took place in November of 2003. These rules allowed phone users to change service providers without losing their current phone numbers. Cingular, at the equal time was looking to cut costs, fill cellular service gaps and expand their coverage area. Since AT&T face numerous problems and Cingular was on the lookout to expand, the immingle was seen as skilful to both companies. The merge brought about many advantages.

One of the major advantages for the merge was not only was Cingular now the largest wireless company in the industry having the most coverage area, but it take one of the major competitors in the wireless industry. This removal would steady the industry so that carriers could more easily invest in new services. Another advantage for purchasing a company like AT&T was that both companies ran off of the same network technology making the integration of both companies easy. The merge more than doubled the customer base for Cingular. Going from a mere 23.4 million customers to 46.7 million customers. The focus at Cingular would have a bun in the oven a lot of work on their hands. To deal with these changes Cingular management will have to lay off employees from both companies. umpteen positions are a duplicate of what Cingular all ready has. The croak management... If you want to get a full essay, order it on our website: Orderessay

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