Pfizer Inc.

Introduction on Pfizer Inc. Pfizer Inc. focused on animal wellness products for the U.S. cattle industry, especially cows. The Cow/Calf Division of Pfizer Inc. offers a full range of products to cattle ranchers, including vaccines for both tonicborn calves and their mothers, medications (for example, dewormers, antidiarrheals). Pfizer positioned its products on the combination of superior science (resulting from its significant R&D efforts) and high-quality production or quality control techniques. Pfizers pridefulness in its sophisticated research and maturement was shown in its new and useful products for the market. The company invests more in research and development than any other animal health company. Current merchandise Background The current market is not doing so well for Pfizer and their customers. The industry faces a situation of overcapacity, which depressed prices, as demand for grouse products had declined over the years. In addition, flood of imports resulting from NAFTA regulations worsen the situation. Market character of beef products had declined from 44 percent in 1970 to 32 percent in 1997, whereas pork and poultry gained shargon.

This was due to several reasons, which are concerns about cholesterol and fat, prep issues (beef products require cooking and preparation time, which limits consumer selection), and new branded and well recognized products from the poultry and pork industries. To increase market share, beef quality would have to make better and be better marketed and packaged to escort consumers changing lifestyles. currently only 25 percent of beef cattle meet the criteria or quality assessed based on the U.S. production tar positions for tenderness, juiciness, flavoring, and marble (fat) of the cuts of beef. About 40 percent of ranchers have participated in the cunt Quality Assurance program in the past ii years, of which 67 percent have changed the way they managed their cattle. This is a military volunteer quality control program based on... If you want to get a full essay, order it on our website: Orderessay

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