Rural Marketing

FMCG sector stayed in fast lane despite stinting slowdown, says FICCI mull True to its name, the fast moving consumer goods industry remained on the fask track in 2008, as the aspenny input costs, advanced inflation rates or the economic downturn failed to cramp the pace of activity in the sector. As per a study by industry chamber Ficci, FMCG industry is projected to put up by 16 per cent to Rs 95,150 crore during 2008-09, up from Rs 85,470 crore last fiscal, amidst rising raw material prices, increase in costs of sundry(a) inputs like petro-based ra w and packaging materials, and above all, that of depict ingredient -- palm oil. The year also saw FMCG gain in rural market everywheretaking that of the urban market. small-arm the sector maintained a 17-18 per cent growth in the urban market, this year, according to industry estimates, the rural market showed over 20 per cent growth. Ficci had said about 35 per cent of the off-take for FMCG products come from rural area s, and the affluent segment in villages grew at a faster rate than the urban one. The estimated issuing of households using FMCG products in rural India have grown from 13.6 crore in 2004 to 14.3 crore in 2007. FMCG products continued to show good momentum assist by buoyant demand in rural markets expense Rs 27,369 crore.

Perhaps, these were the reasons for major players like clutch and Pepsi likely to announce multi- trillion dollar sign investments in India as they sought to consolidate their positions. While Nestle planned to pump in Rs 600 crore in 2009 to augment R&D, adver tising and capacity building, soft drinks major PepsiCo announced plans to invest USD million dollar in the Indian market over side by side(p) three years with the aim of tripling the companys seam in the country Some another(prenominal)s chose the inorganic route to grow. Dabur India acquired 72 per cent in Mumbai-based Fem Care Pharma Ltd, a pencil lead player in the womens skin care products market, for Rs 203.7 crore. On the other hand, in a takeover replete... If you want to get a full essay, order it on our website: Orderessay

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