Tata

The Hindu : Business / Industry : Tata to brew Starbucks in India accuse:///C:/Users/knight/Desktop/article2845486.ece.htm Business » Industry Published: January 31, 2012 02:53 IST | Updated: February 22, 2012 14:42 IST Tata to brew Starbucks in India Special Correspondent PTI R.K. Krishankumar, wrong chairman of Tata Global Beverages (left), with John Culver, president of Starbuck China and Asia Pacific, at a press conference in Mumbai. Photo: PTI American coffee giant to open 50 stores this year; depression unmatcheds in Delhi and Mumbai Starbucks â€" the iconic American coffee house injury that helped make the beverage cool worldwide, spurring imitators but as well critics â€" depart soon set up shops across India in association with the Tata Group. The joint venture allow for set up around 50 stores during this calendar year with the first one likely to open in the second half of the year. Tata Starbucks Ltd., an passable joint venture, will own and operate Starbucks cafes which will be branded Starbucks coffee A Tata Alliance. The first retail stores will come up in Delhi and Mumbai. In a separate sourcing and roasting agreement between the two companies, Tata Coffee (a subsidiary company of Tata Global Beverages) will roast coffee to supply Tata Starbucks and to merchandise to Starbucks Coffee Company.

The Tata Starbucks joint venture will operate cafes on a lower floor the Quick Service Restaurant category. The joint venture will enable an expanded range of beverage offerings for Indian consumers, starting with a premium tea product, branded Tata Tazo. With more than 17,000 stores globally, Starbucks is a premier roaster and retailer of speciality coffee around the world. CCD non shaken Bangalore correspondent reports: Coffee retail leader Starbucks anticipated reaching would non result in any changes in strategies or pricing at Indias leading coffee chain Café Coffee Day (CCD). Strategies Our strategies will be guided by consumers and not by competition. Even in case of pricing... If you want to run short a full essay, order it on our website: Orderessay

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