The Virgin Group

The thoroughgoing(a) Group In order to explore the billet of Virgin as well as the forces and consequences of the purlieual background on strategy or strategic actions, an purlieual summary should be undertaken. Porter (1980, 1985), who is an advocate of the environment based view, emphasises that the environment plays a major impacting role in the strategic oversight process of an organization, and that the nature of strategies should be based on the environment and on how the organization responds to the environment. The environment based view, has rack upered a cut back of environment compend tools, such as the Five Forces posture developed by Porter, SWOT analysis and the PEST analysis tool. Johnson and Scholes (2005) view environmental influences and trends as layers around an organization. The most full general layer is the macro- environment, which can be reviewed by carrying out a PESTEL analysis (which includes the consideration of Political, Environmental, Social, Technological, stinting and Legal factors). The distinction of industries and sectors is overly useful, but such distinctions should not be definitive as the boundaries of such are not sharp and certainly win over over time, especially in the case of Virgin that diversifies into similar or totally unrelated sectors.

First of all the political situation, did affect Virgin in some respects. The creation of the Virgin brand name occurred in a rather button-down society that was challenged in the 70s decade. In addition, the airline industry essential political influencing and lobbying politicians so as to be awarded with privileges such as landing rights. The economic situation and context that Virgin has been run in has not always been healthy, especially in the Economic recession period, when Virgin had to respond by laying off personnel. Moreover, in such cases it has been harder for Branson to maintain a cost return and boost consumer spending. In 1986, the company also had to go public... If you wishing to get a full essay, order it on our website: Orderessay

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