Sportswear Market and Nike

marting management plan and control|
Sportswear market place and Nike|
Mohammad Bin Amin|
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Student id s11005980|

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Contentspage numbers
Introduction 3
Objectives3
job a3
Political 4
Economical 5
Social 5
Technological 5
environmental 6
Legal 6
Task b6
Marketing Planning Tools to patron NIKE6
BCG matrix7
Stars 8
Cash cows 8
Question marks8
Dogs 9
Ansoff issue matrix9
Market penetration 9
Market development9
intersection point development 10
Diversification 10
Task c10
Geo-demographic section 10
polish 11
References12

Introduction
Sportswear relates to both footwear and clothing, fashion is also a part of it. The first ever running shoe was intentional by the founder of ADIDAS [Adi Dassler] back in 1928 (The Independent). Sportswear market is one of the most volatile markets in the world and it had been so for last decade or more. We are living in a globalised world and the modern term is global village. any(prenominal) change takes place in one countrys market that directly or indirectly make an found on another countrys market. In this high-octane world companies are constantly working hard on innovation and sophistication, to keep the pace with the changing environment.



Furthermore, the technology is acting a very big role in the activewear market, because people are very keen to maximise the altogether(prenominal) possible use of technology and more aware of the environment than they used to be.
Objectives:
This report is to identify how the sportswear market has changed everywhere the last decade or more, to explain the marketing planning tools (Boston consulting groups product matrix and Ansoffs evolution matrix) to help Nike developing marketing objectives and strategies, and the potential advantages of Nike, if they move towards geo-demographic segmentation to expand into the UK football market.
Task a
United Kingdoms sportswear market has become increasingly popular to all the sportswear makers over the years. The...If you want to get a rise essay, order it on our website: Orderessay



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