Most of the language techniques be not the identical across advertisements and audiences. Each advertiser uses language techniques that work fountainhead with their advertisement. For example, the drink driving ad has words formed in the shape of handcuffs, the fancy and the text makes sense because it works fountainhead with the theme of the advertisement. It wouldnt make any sense if that image was used for the world vision ad, it doesnt represent what they are trying to inform.
Language Techniques are used different ways for different aged(a) audiences and different sector of society. The fur show up advertisement is aimed for women, because there is a picture of a charwoman holding a dead animal and Mostly women are into fur coats. The knock out smoking advertisement is targeted at men, preferably older men, because when you call back of boxing you usually think of men. Whereas the give quitting a go ad is targeted at everyone who fumigate because of the contrasting in colours.
Advertisements are targeted at different audiences so that they (the audience) can relate to them.
Advertisers appeal to the different emotions of different aged audiences and different sectors of society. For example the fur advertisement appeals to the emotions of women because there is a picture of a woman holding a dead animal and they are the reason the animal is dead. They show benevolence on the animal. The world vision advertisement appeals to the emotions of everyone women and men because of the niggling boy crying, you feel sorry for the boy.
In this investigation i found out that language of public service advertising works to persuade audiences to become more aware of issues in society by using a variety of techniques....If you deficiency to get a full essay, order it on our website: Orderessay
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