shoes for moos

SHOES FOR MOOS INC.

BY

MICHAEL HOMKA

MBA 632

STRATEGIC MARKETING MANAGEMENT

FEBRUARY 3, 2009



Table of Contents






Strategic Issues and Problems3
personality of the Industry3
Organizational Evaluation5
Possible Courses of effect6
Recommended Action7
Breakeven Analysis9




Strategic Issues and Problems

Jim Wells, a Canadian clothing parentage owner, has developed a special shoe for overawe, especially for overawe that required aid in the cure of cull problems. The space are very effective with dairy cattle, as the plaza enable the cows to continue grazing, feeding and producing milk. Jim plans to market these clothe for MOOs and is trying to decide price, distribution channel, and promotion issues. Jim will rich person to identify how large is the market, which specific group he should pursue, why, how and when would farmers bargain this special shoe and what market strategy options are there? Jim has recruited his brother-in-law and they have a limited amount of investment capital. Ultimately, Jim must(prenominal) make a yes or no decision.

Nature of the Industry, commercialize

The industry for footwear being offered to farmers whom had problems with their cow herds due to foot problems was relatively insignificant.



The market currently had ii products available for handling of foot problems for cows. One was a half shoe, which seemed to focus more than on structural problems for cows than medical problems. These shoes would lots allow infections to worsen due to the height of the shoe. These shoes change for $ 21.80 and were advertised through direct mail catalogues. The other competition boots were primarily occasiond on horses and were intended for clinical use only. These hydrotherapy boots were typical not available to farmers and cost $ 400.00. Overall, the two products were not typically used for hoof disease, which is common among cows during certain times during the year. Jims idea was to concentrate on this type of shoe, a shoe that would...If you want to get a full essay, order it on our website: Orderessay



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