Explains Southwest Airlines positions itself as a different class of airline by having the most generous frequent flyer program of all major carriers. How it uses LUV as a promotional tool.

Southwest has become one of the most successful stories of the air. Southwest has strived to countersink itself as a different airline in more ways.

*Customer Service. They focus on customer relations strongly. In their legation statement, which is available for viewing at: http://www.southwest.com/about_swa/mission.html, states: The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. (Pg. 1, Para 1)

*Rewards. The company as well prides themselves on having the most generous frequent flyer plan and rewards program available.

*Prices. Southwest Airlines is the nations leading, and largest, low-fare airline. (Pg. 5, Para 2)

*Cabin Service. Southwest bring home the bacons costless coffee, juice, soft drinks and small snacks, all for the comfort of the passengers. They also provide alcoholic beverages for charge.

*Special Rates. Southwest provides special fares for seniors, military, infants and toddlers, and groups of ten or more. The company also provides discounted rates which can only be found online at www.southwest.com.

*Leg room. The company prides the space available for the passengers comfort. You see, even though most of our flights are short, your comfort is inactive the utmost importance to us. (Pg. 10 Para 5)

*Unaccompanied electric razor (UM) Children.



The company has a special program for children through the ages of 5 and 11 traveling alone without an adult.

*Passengers with disabilities. Southwest provides special accommodations for those with disabilities, such(prenominal) as wheelchair assistance, allow them to pre-board to select a seat, and allow educate service animals.

*Open Seating. Southwest seating policy is cave in seating, which helps expedite the boarding process and allow the extra thingummy for passengers.

Southwest uses the word love as a way to emit how they treat and feel towards their customers. Southwest has used Love as their main promotional...

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