Broadway Cafe

BROADWAY CAFÉ: Parts 1 & 2 Tanya Niessen Strayer University CIS500 t all(prenominal)ing Systems for Decision-Making Evaluating Broadway Café employ Porters tailfin Forces Porters Five Forces Model helps organizations entering into the business world for the number 1 duration and helps determine if the business will be hypnotic inwardly an industry. The first of Porters Five Forces is buying power, which is spirited for the Broadway Café because in that location are many choices that consumers bring from to purchase their aurora umber and/or lunch each solar day. The Broadway Café really has no competitive edge all over other(a) businesses, as there are no incentives to pass off customers glide slope back day afterwardwards day. one of the first things I need to do is implement a loyalty architectural plan. Having a loyalty planme would check over that customers would keep attack back to the café for the incentives. The loyalty program would inculpate customers earning points to receive a free cup of deep dark-brown after earning ten points or bakery item after earning 20 points. In addition to the loyalty program, I would contain cards for customers to sign up to be added into our customer database to permit in their name, mailing address, and e-mail address.

This information would allow me to throw coupons and spruce customers of monthly specials in hopes that the customers would return to the café. Implementing the loyalty program and creating a database with our customers would allow us to be competitive with other cafes and coffee shops. Supplier power, the second of the Five For ces Model, is also elevated for the Broadwa! y Café as there is no competition in the part and has non been since the café opened in 1952. With talk of a new, popular café enterprise up in the area, our supplier power will make so we have to come up with ideas, such as a coffee or tea of the month, to keep our customers coming back to the café. In addition to the coffee of the month, we could have day-by-day specials such as a soup, sandwich, and a...If you want to get a in full essay, order it on our website: OrderEssay.net

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