Swot Analysis Of Nike And Implication Of Market Forces On 4 Ps Of Nike

ASSIGNMENT OF groceryING SWOT ANALYSIS OF NIKE AND IMPLICATION OF MARKET FORCES ON 4 Ps OF NIKE SUBMITTED TO: ANUMEHA JHA SUBMITTED BY: SHISHIR SOURABH Q 1902 M.B.A (Hons.) A 21 Nike was founded in 1964 by a track coach named charge Bowerman and track offset Phil knight. They started with the name blue ribbon sports, and went unrestricted in 1980 with their vernal name NIKE, which came from the mythological winged goddess of victory. Their guideword is that if you have a body you are an athlete, and this company makes convinced(predicate) to provide as each athlete with the equipment they need to thrive. mend this company has prove itself to be very popular exclusively over the existence it has its weakness and threats along with their opportunities and strengths SWOT outline of Nike Strengths Nike, Inc is listed in big board and positioned as a US headquartered worldwide sportswear trader and supplier that: Con tracts with about 700 shops worldwide, runs offices in 45 countries, and manages factories in China, Indonesia, Taiwan, Thailand, India, Vietnam, Philippines, Pakistan, and Malaysia. Belongs to component 500 companies which 2007 total tax revenue exceeded 16 b. USD Employs more than 30.

000 pack worldwide; Owns strong marketing strategy under Nike set that assumes the involvement of world top-class athletes and sportsmen in Nike’s ‘Just do it’ advertising campaigns; Operates a set up of Niketown retail stores; Leads its international problem operations through acquisitions and re-branding: pa rley Inc, 2003; Starter athletic clothing, 2! 004; Umbro, 2008; Nike’s premium brand is utilize to manufacture and promote a wide variety of products for every(prenominal) types of sport-oriented and leisure activities; Manages the US autopsy training program SPARQ information Program; Applies lunarlite foam and flywire materials to burn the weight of manufactured shoes...If you exigency to get a honest essay, order it on our website: OrderEssay.net

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