Characteristics Affecting Consumer Behaviour

Principles of Marketing 1B Assignment 1 Describe and Explain the Characteristics that allude consumer behavior and outline the consumer decisiveness-making run as it relates to a harvest-tide of your selection Word Count: 2003 Words 1  hedge of Contents 1 - trigger - 3 2 - The Characteristics that prompt Consumer Behaviour - 4 3 - An outline of the Consumer Decision-Making butt on ! ! ! 3.1 - Type of Buying Decision Behaviour - 8 3.2 - Decision-Making fabric Stages - 9 3.3 - Decision-Making Model Stages - Low Involvement Product - 10 4 - Marketing Recommendations - 11 5 - Conclusion - 12 6 - Reference heel - 13 2  invention In the world of today, where capitalism is an omnipresent force and has the source to govern our everyday terminations, societys most sn ar daily ritual is the consumption of products and services. For what it appears to be a daily task of obtaining a particular product or service, high levels of analytical brain power argon eer recurrent. From the moment the consumer glances the product to the ultimate stage of actually get it, the whole procedure is known as the consumer decision wait on.

This reports focus is to determine and analyse the consumer decision making process of a male guardian when buy a Luxury Holidays Week Package for his family constituting of a married woman and two children. According to Mintel(2008), Luxury holidays can be classi?ed in economic terms as those which have a cost in excess of 1750 for one or in excess of 2500 for two. The current holiday commercialise is expected to be worth around 35 Billion and 3% of which are considered to be luxury holiday related resul ting in a ?gure of around 1.05 Billion of f! oodstuff value. Focusing only on the market leaders with respect to the UK Luxury Holidays Tourism sphere the main operators can be denoted by Abercrombie & Kent, Cox & Kings, Exsus Travel, Kinker Holidays, Kuoni and the market leader Thomas Cook. The typical consumer pro?le for the case...If you select to get a full essay, order it on our website: OrderEssay.net

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