The Failure Of Daimlerchrysler

The Failure Behind DaimlerChrysler XXX. X. XXXX LDR531 July 18, 2011 Kevin Harris The failure behind DaimlerChrysler In 1998, Chrysler cumulus and German owned Daimler-Benz, made a business belong to merge. The dickens entities believed the deal to be a amalgamation of equals, so creating DaimlerChrysler. The merger proved to be nonhing more than a failed marriage. often referred to as a German takeover, Daimler-Benz needed an Ameri send packing render to help capture American market sales. Chrysler was routine great American profits at the time exclusively was look for an increase in European sales, so the merger seemed care a good fit for some(prenominal) organizations. after(prenominal) closing the deal though, the organizational structure suddenly became unsteady, proving that DaimlerChrysler was non prepared to manage the change. Hence, the second close for the unsuccessful marriage, DaimlerChryslers failure to manage the organization al cross-cultural issues that resulted because of the merger. Prior to the merger, both companies held individual visions of what their brands would bring to the auto industry. Chryslers project was one of American excess, and its brand value existed within in its assertiveness and risk-taking cowman aura, all produced within a cost-controlled atmosphere.

Mercedes-Benz, in contrast, exuded disciplined German engineering coupled with uncompromising tonicity (Tuck School of Business, 2002, p.5). When two organizations such as these come to impersonateher, the representative reason is synergy, or potentially higher profits that can result from a merger. The partnership strategical ly planned to discover growth and internat! ional presence in the auto industry. In theory, this concept was an coarse sell to the shareholders, but sharing of automotive platforms meant the companies would loose their brands inherent value. Initial failure occurred because the partnership was establish only on financial and economic information or hard data, and did not involve data to support...If you want to get a practiced essay, order it on our website: OrderEssay.net

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