A Critical Evaluation of Multi-Channel Retailing in the Uk Today

Contents 1.0 The current retail environment 3 1.1 Pestel Factors 5 1.2 Porters 5 Forces Analysis 6 2.1 successful Multi-Channel retailers 9 2.2 Success Stories 10 2.3 channel Working To occurher 11 3.0 Important aspects of being a Multi-Channel seller 13 3.2 The right Channel for the right Company 14 3.1 The Target Customer 17 4.0 Conclusion 18 5.0 Referencing 19 5.1 Bibliography 20 1.0 The current multi-channel environment A report by the Information Technology consultancy company Chateris belatedly cited the most favourite four retail channels in the UK (See Figure 1, below). These included the internet which dominates sales channel for retailers at the moment (Chateris, UK Multi-Channel Retailing Report, 2006) . The internet is followed closely by stores. similarly important are call centers and catalogues. There are ternary other sales channels used now, of which in-store kiosks are soon the most important for retailers, with many retailers planning to use them in the future. M-commerce (the use of mobile phones for selling and promotions) is predicted to have sizable harvest-festival in the future as is selling via Digital Television.

Multi-channel retail is already fairly complex, with up to four of the most popular sales channels used by many retailers. In the future customers are likely to be offered even much choice when the newer sales channels, such as m-commerce, kiosks and digital TV become more widespread. Figure 1: Sales Channels in use in the UK 2006 (Chateris, UK Multi-Channel Retailing Report, 2006) . According to Richard Howlay (Online Retail Comes of Age (again), 2006) the UK was found to have the most advanced guide of products and services available on the internet with 26,000 different companies work online in the UK. Amazon UK was the most visited UK online retailer. Dell was number deuce closely followed by UK brands Tesco and Argos. From the customers perspective, having the option to shop via... If you want to get a full essay, order it on our website: Orderessay

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