Diamond Industry

The value of diamonds lies on their physical properties that make them suitable for umteen applications. Natural diamonds be only of high value if they are scarce in nature. Realizing this, De Beers Consolidated Mines was formed to control the hang on of diamonds from mines across the world. The diamond market is influenced by mine production, close to diamond distribution, preparation/cutting, and retail markets. The project will be concentrating on the retail markets for diamonds and other high end jewellery. jewelry purchases are highly discretionary because they are heavily unnatural by adverse trends in the general economy and are measured by disposable consumer income. The first half of financial 2003 can be described with a lackluster economy, subvert consumer sureness and an unstable geopolitical environment. However, general economic conditions and consumer confidence improved in the second half of fiscal 2003, resulting with increase gross revenue. Since the economy has taken some major strides towards recovery, the jewelry patience represents a bullish market. Large and small retailers are evaluating blowup opportunities outside of the traditional regional mall venue.

With this in mind, it is the spirit of this paper to assess the comprehensive strategies of the cyclical retail jewelry industry. In this highly competitive industry which is extremely fond to the level of discretionary consumer income and the subsequent impact of the type of untroubled purchased, competitors include foreign and domestic guild and premier luxury jewelers, specialty stores, national and regional jewelry chains, and department stores. To a lesser extent there exist catalog showrooms, discounters, admit mail suppliers, televised home shopping networks, and jewelry retailers who make sales through internet sites. It is a highly fragmented US market estimated at approximately 54 billion dollars. The separation of the industry is accordingly: mass merchants representing 10%, chain... If you want to let a full essay, order it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.