A STRATEGIC ANALYSIS REPORT [pic] Content 1. Executive Summary3 2. PESTEL compendium4 Political4 Economic4 Social4 Technology4 Legal4 environmental5 3. SWOT Analysis6 Strengths6 Weaknesses6 Opportunities6 Threats6 4. Competitive Analysis7 a. History and rival/joint ventures7 b. Industry size, routes, hubs and passenger numbers9 5. Financial information 200814 6. Jetstar15 New Mission dictation15 New Value Statement15 Strategic Objectives15 Key Strategies15 1. Executive Summary In this strategic analysis report I as senior manager of Jetstar afford developed PESTEL analysis, SWOT analysis, competitive analysis, created new mission and mensurate statement for Jetstar and developed 3 strategic objectives and 2 tonality strategies for the next 3-5 years. 2. PESTEL Analysis Political Australian g everyplacenment policy and legislation soon permits airlines that are 100% foreign-owned to operate domestic airline run within the country. Australian international airlines are still candid to ownership rules limiting foreign ownership to 49%. Economic recovering from economic crisis.
The fuel price has been steadily increasing over the last years and therefore affects the profit of airline industry. high-pitched operating costs, including excessive government taxes and charges Rising costs for security. low-spirited profit margins- airlines through the years have earned a net profit margin of between 1% and 2% compared to an average of 5% Aviation market in Australia go on to be volatile, characterized by relatively flat growth, low margins and pecuniary pressure. High rivalty among competitors - Virgin Blue took about a troika of the domestic market from Qantas, but Qantas fought back by institution Jetstar. Social Population in Australia is a growing, but also aging. The multiplication Y represents about 4.5... If you want to get a profuse essay, order it on our website:
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