Promotional Plan - Penfolds Bin 707

Table of Contents Executive Summary Marketing desegregate Current & Future………………………… 2 { schoolbook:list-item} {text:list-item} {text:list-item} Environmental Analysis…………………………………. 4 {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} Legislations……………………………………………..... 7 Target Market…………………………………………..... 8 {text:list-item} {text:list-item} {text:list-item} {text:list-item} Marketing & promotional Objectives……….………….11 10.Marketing & Promotional Program………….……….. 11 11.Costs/Budget…………………………………………… 15 12.Schedule/ action mechanism Plan………………………………….. 16 Implementation……………………………………….. 16 10.1. Staff………………………………………..…..……………17 10.2. Networks………………………..……………..……….……17 Evaluation……………………………………………….18 Bibliography………………………………………….....19 Product Description Product is a key element in the overall marketing offering. Marketing-mix intend begins with formulating an offering that brings value to target customers.

This offering becomes the basis upon which the friendship builds profitable relationships with customers (Kotler. P, Armstrong. G, pg 218, 2008). 1.1. Features Penfolds put in 707 is widely regarded as the benchmark Australian Cabernet Sauvignon. The relative scarcity of Cabernet Sauvignon of the desi blushful standard sets a limit to the measurement of store 707 made in any one vintage. Bin 707, a multi region blend, is the cabernet equivalent of Grange. Together, the two wines represent the Penfolds red wine style at its most rich and powerful. Bin 707 seeks to express cabernet in a way that balances flavours derived from concentrated, fully-ripe fruit with as strong flavours derived from fermentation and maturation for 18 months in impertinently American oak. This results in a wine of big, sometimes immense, structure, ripe, pronounce tannins, sweet, dark berry and dark chocolate fruit tied(p) with liquorice, and smoky oak... If you want to get a full essay, prescribe it on our website: Orderessay

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