CHAPTER 5 - STRATEGIC ALTERNATIVES OR CORPORATE LEVEL STRATEGIES OR GRAND STRATEGIES realization of various alternative strategies is an important aspect of strategical commission as it provides the alternatives, which nooky be considered and selected for implementation in outrank to arrive at certain results. At this stage managers argon able to complete their environmental analysis and appraisal of their strengths and weaknesses and they argon in a position to identify what alternative strategies atomic number 18 available for them in the take fire of their organizational mission. However, the various strategic alternatives which are open to managers cannot be chosen, rather only those can be selected which fit with the environment, considering the organizations strength and weakness. Thus, this presents deuce problems: first, identifying what alternative strategies are available and, second, which of them fit with the environment. The basic verifiable of identification of strategic alternatives is twofold: first: the managers should be alert about the various courses of action available to them; second level if large number of possible alternative actions are available, they should be in a position to limit themselves to various applicable alternatives so that unnecessary exercises are not taken up.In the light of above explanation, lets see Grand strategies and its different forms GRAND STRATEGIES stableness Strat.Growth Strat. Retrenchment strat. Combination Strat. a. Intensive Growtha. Turnaround i. merchandise Penetrationb.
Divestment ii. Market Developmentc. Liquidation iii. Product Development b. Diversification i. Horizontal D. ii. tumid D. Backward D Forward D iii. Concentric iv. Conglomerate c. Modernization... If you want to get a just essay, order it on our website:
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