Videocone Marketing Strategy

VIDEOCON Introduction Videocon is a company that was floated by Nandalaji Dhoot in 1986 to launch Indias first superlative colour television in a collaboration with Toshiba Corporation Japan, has now claimed to be a $2.5 one thousand million conglomerate (in market capitalisation). The company has two core activities, which implicate the manufacturing, assembly, marketing and distri exactlyion of consumer electronics and home appliances, and exploration and production of anoint and gas. The company presently has seven operating business divisions, in which major divisions are consumer electronics, home appliances, components, etc. Videocon has cl previous(predicate) been at the forefront in delivering low end products and innovative technologies to nonplus a global player. With sales crossing the $1 billion mark, this home-grown company has not only emerged as a leader, but has thrived in the competition with its multi-brand strategy. The real growth started when in the early 90s, the company successfully set up huge manufacturing units. bright marketing strategies led Videocon to undertake businesses in foreign markets at bottom Asia and Europe. In India, Videocon has eleven manufacturing facilities. It is the only manufacturer of glass panels in India. The facility at Bharuch is largest in the world at a single location and the third largest overall.

History of the Firm [pic] Vision & Mission Videocons mission expression has been crafted to envelope both extant and uphill realities: To delight and deliver beyond expectation through knowing strategy, intrepid entrepreneurship, improved technology, innovative products, insightful marketing and providential thinking about the future. A breakdown of the statement in a higher place reveals a means and end approach, where the end is articulated at the beginning with the means linked to it. Organizational Structure of Videocon Headquarter might (Videocon) v SWOT Analysis Internal Analysis Strengths 1. Presence of... If you want to get a full essay, order it on our website: Orderessay

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