Chapter 12 The Strategy of International Business Key Points of the chapter Strategy is the actions managers reward to attain the goals of the business (usually to maximize assess for the sh atomic number 18holders/stakeholders). Value twine The operations of the firm compose the value chain which are the series of value creating activities that occur to create value. These actions include sales, achievement, IT, story etc. These activities are divided into support and primary activities. prime Activities Design, creation and delivery of the product. They are: 1. R&D 2. Production 3. Marketing 4. Sales Support Activities Inputs that pass on the primary activities to occur 1. Information Systems 2. Logistics 3. Human Resources Global Expansion Practices 1. inflate the market for your domestic products by selling internationally (Export) Requires a company to tap into their core competencies 2.
Move production to the intimately efficient countries to realize location economies Some countries have a comparative advantage of production Transportation be and trade barriers mustiness not be an issue Location Economies is the value created by finding the most competitive place to produce product, therefore adding value i. hawkish can mean cheapest or best Creates a global value web as opposed to a value chain 3. coiffe expanded markets from a single location, while recovering date effects Experience curve: Systematic reductions in production costs that occur over the life of a product i. A products production costs decline each time the cumulative output doubles Learning Effects Costs savings through education by doing Economies of Scale Reduce costs by creating a large volume of product, the larger your market, the more opportunity for this you receive. 4.... If you privation to get a full essay, order it on our website: Orderessay
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