E-business

1a)

The Customization or individualization refers to the personalization of communicating between the users and a website (Rayport and Jaworski, 2001, p9).The customization throw out either be initiated by the firm which is the firm produce the website for the user or initiated by the user which is user piddle a custom version of the site (Rayport and Jaworski, 2001, p13).For instance, MyYahoo.

Interactivity defined as the users ability to occupy two way communications. This includes user-to-user and firm-to-user communication. (Rayport and Jaworski, 2001, p10).The example of user-to-user communication is chat room, while for the firm-to-user is newsletter. Interactivity is the second force that affects consumer behavior is the real time (or delayed) two-way communication between users and the site. (Rayport and Jaworski, 2001, p10).

Customer user interface is a appropriate user interface should reflect the theme of the farm animal represented, be easy to navigate, and be pleasing and visual senseable to the stores customers (Rayport and Jaworski, 2001, p70).The website that exercise heavy java, flash animation sometimes cannot be view by the customers cause some customers computer may do not have the new version hardware and packet like macromedia flash viewer. Before doing the website, they should understand their customer capabilities and informed of how technically savvy their customers are from a hardware, software and bandwidth transport of view.

Customer demand for transparency is the website that would provides customers an easy interface to collect and queer information such as the raise status, delivery introduce and product availability (Rayport and Jaworski, 2001, p88).The customers has the ability to check the status of order at any time on the shopping scuff or their own shopping account.

1(b)

Customization is important to an enterprise to conduct business via the internet because it allows specifying the customers preferences in content woof, context selection and the...

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