Nike - Recent Enviromental Changes, Internal Strengths And Weakness

INTRODUCTION Founded in 1968 in Oregon, Nikes business activities involve design, development and the ecumenic marketing of high quality apparel, equipment, footwear and accessory products.

Nike sells to roughlywhat 140 countries around the world and currently boasts an approximate taxation of $8,776,900,000 These revenues are based on product sales of shoes, clothing, and another(prenominal) sports products. Advertising expenditures currently total $223,300,000 and include the following allocations: $64,975,000 for electronic network television, $31,447,000 for consumer magazines, $7,700,000 for spot television, $343,000 for newspapers, $134,000 for outdoor postings, and $36,000 for radio. (Reed Elsevier) Most footwear products are make outside of the States. However apparel products are produced in the USA and abroad. (www.statcan.ca) In this article we will try to explore the interaction between the company Nike and its external business environment, as substantially as the internal strengths and weaknesses of the company. We will attempt to discover some of the significant changes and events in the external environment that have occurred in the last 5 years and have directly force Nike. We will describe how the company adapted and sufficeed to these changes and what the effects of these events were. in like manner we will identify and describe some of Nikes internal strengths and weaknesses.

CHANGES AND EVENTS IN THE EXTERNAL ENVIRONMENT INTERNATIONAL CRISES One of the most juvenile global environmental changes are the events of September 11th 2001, when airplanes crashed into separately of the orb Trade Center towers in New York, the Pentagon boney Washington, D.C., and near Pittsburgh, P.A. (www.geocities.com/Athens/Acropolis/5232/) U.S. government officials reported that the crashes were a set up terrorist attack. Since this catastrophe was not expected, no one was ready to respond to it. Cole Haan store (owned by Nike), located in the World Trade Center plaza has been completely demolished. However, all of approximately 250-260 Nike and Cole Haan employees...

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