Executive Summary
This report explores a local company in Australia and discussing how this finical business could memorise advantage of E-Commerce. I choose the trustworthy that call viva voce succus, is a store sells a set off of discretion drink by using fresh increase and higher quality ingredients. There atomic number 18 22 VIVA Juice stores around Australia. In the beginning of this repot provide present the firms description, and determining what is the VIVA Juices industry perspicacity, company assessment and competitive assessment. For the competitive assessment of VIVA Juice, it be utilize with methodologies such as SWOT analysis to assist appraise the firms competitive assessment. Finally, identifying some recommendations to build VIVA Juices E-Commerce strategy such as the home page must be eviscerate to customers notice, construction a database for online product information, making online orders, making online payments, building a delivery system, building feedback system and establishing internet e-commerce security.
Introduction
VIVA Juice is a chain store to provide fresh and taste drink with 22 shops around Australia. There are 3 stores in Queensland and I choose the one is located at bus interchange level in Myer Center in Brisbane. The main products in VIVA Juice are unlike smoothies that contain different fruit and other quality ingredients.
too VIVA Juice offers a wide range of freshly squeezed juices and other low fat food such as wraps, muffins and gourmet soups (VIVA Juice online). This report explores how VIVA Juice could take advantage of E-Commerce to enhance its efficiency and profits. E-Commerce is a process of buying and marketing products, services, and information over computer networks (King et al. 2002:881). In recent geezerhood electronic commerce has become a popular course of instruction on the Internet. Being without spatial or temporal constraints are the advantages of the Internet to make the business process more limber (Shih...
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